Welcome to the show folks...
It's been a pretty weak weekend, or to coin a new phrase weakend, where star laden and heavily hyped films like Matt Damon and Steven Soderbergh's The Informant, and Jennifer's Body starring Hollywood starlet du-jour Megan Fox underperformed at the box office. They were crushed by the digitally animated juggernaut of Cloudy With A Chance Of Meatballs.
Now it's not much of a stretch to see that coming, family films and animated fantasies generally do better than R-Rated fare, but these films performed worse than the most conservative estimates.
Why?
Jennifer's Body's biggest mistake was relying on its star Megan Fox to carry all the publicity for the film. She gets a lot of attention, but Fox had to ask themselves if it was the right kind of attention.
I heard waaaaay more about Transformers 2, which was long done, dusted, and on DVD, than I did about Jennifer's Body with her constant stupid comments making great copy for gossip bloggers, but lousy publicity. The movie she was supposed to promote, ended up a minor footnote to reports of her feuding, and constant swirling rumors about her personal life.
Plus, an October release may have been better, with Halloween on the horizon, and the autumnal chill putting a desire for movie chills in the audience, but Fox acted like they could make it into a late summer blockbuster.
Steven Soderbergh's The Informant was essentially a comedy about a bipolar snitch and embezzler who exposes a scandal involving price fixing in the food additive industry.
But that's not what audiences saw. They saw Steven Soderbergh's name, associated with many a George Clooney project that usually sank without the word "Ocean's" in the title, Matt Damon gaining weight in the classic act of Oscar whoring, and the words "corporate crime" in every review, and they figured that it was going to be another Michael Clayton snooze-fest where big business millionaires lecture them on the evils of big business millionaires to win Oscars from other big business millionaires and the people who love them.
The films wasn't like that, and the ads tried to push it as a comedy, but the audience just wasn't biting.
It's been a pretty weak weekend, or to coin a new phrase weakend, where star laden and heavily hyped films like Matt Damon and Steven Soderbergh's The Informant, and Jennifer's Body starring Hollywood starlet du-jour Megan Fox underperformed at the box office. They were crushed by the digitally animated juggernaut of Cloudy With A Chance Of Meatballs.
Now it's not much of a stretch to see that coming, family films and animated fantasies generally do better than R-Rated fare, but these films performed worse than the most conservative estimates.
Why?
Jennifer's Body's biggest mistake was relying on its star Megan Fox to carry all the publicity for the film. She gets a lot of attention, but Fox had to ask themselves if it was the right kind of attention.
I heard waaaaay more about Transformers 2, which was long done, dusted, and on DVD, than I did about Jennifer's Body with her constant stupid comments making great copy for gossip bloggers, but lousy publicity. The movie she was supposed to promote, ended up a minor footnote to reports of her feuding, and constant swirling rumors about her personal life.
Plus, an October release may have been better, with Halloween on the horizon, and the autumnal chill putting a desire for movie chills in the audience, but Fox acted like they could make it into a late summer blockbuster.
Steven Soderbergh's The Informant was essentially a comedy about a bipolar snitch and embezzler who exposes a scandal involving price fixing in the food additive industry.
But that's not what audiences saw. They saw Steven Soderbergh's name, associated with many a George Clooney project that usually sank without the word "Ocean's" in the title, Matt Damon gaining weight in the classic act of Oscar whoring, and the words "corporate crime" in every review, and they figured that it was going to be another Michael Clayton snooze-fest where big business millionaires lecture them on the evils of big business millionaires to win Oscars from other big business millionaires and the people who love them.
The films wasn't like that, and the ads tried to push it as a comedy, but the audience just wasn't biting.
I think the Megan Fox's fame is nearing its expiration date. She is just coming off as another ditzy actress that only has a hot ass going for her.
ReplyDeleteAs for hotness I have seen amateur porn girls hotter than her overpaid ass.
I also predict Michael Moore's tirade against capitalism will also tank. So far he was passed over at the Venice film festival with Oliver Stone who walked the Red Carpet with Hugo Chavez.
Right now the political views of the liberals are not popular right now. Pres. Obama getting hammered on health care, we have pundits already calling the latest bill DEAD and his pet activist organization ACORN getting exposed as sleaze bags by two private citizens with a camera.